I turn complexity

Get in touch

into clarity

with strategic design.

A ginger woman smilling, wearing yellow shirt

Hi! I'm Ananda, a Product Designer based in Curitiba, Brazil. I design intuitive, user-centered digital products, leveraging data and research to drive meaningful experiences and business outcomes.

“Will is a true professional and master of his craft. Couldn't recommend him enough”
Alex Tachov, Founder, Poise

Numbers that seal the deal

20%

Sales lift

7+

Years of experience

60%

Faster iteration

Experience

Senior Product Designer
Objective / EBANX - 2025
Senior Product Designer
Omnichat -  2024
Senior Product Designer
ExxonMobil - 2022 - 2024
Product Designer
ProxysGroup - 2021 - 2022
Junior Product Designer
Freelancer - 2017 - 2022

Tools & Methods

Lovable
Notion
Webflow
Hotjar
Claude
Design Thinking
Jira
Magento
Maze
Figjam
Figma
Atomic Design
Miro
SalesForce

I solve user and business challenges through research, strategy, and design.

Product Design (UI/UX)

I design intuitive digital products and experiences that solve user problems efficiently and drive business impact.

Game Design

I design engaging gameplay and systems that captivate players, enhance retention, and deliver meaningful experiences.

Graphic Design

I create purposeful visual designs that communicate clearly, strengthen your brand, and engage your audience.

Illustration and Art Direction

I create digital illustrations and lead visual direction to communicate ideas clearly, balancing aesthetics with functionality.

Branding

I'll help you create a cohesive, standout brand that brings a fresh approach to a saturated industry, and helps you grow faster.

Branding

I'll help you create a cohesive, standout brand that brings a fresh approach to a saturated industry, and helps you grow faster.

Projects

Latest blog posts

Tool and strategies modern teams need to help their companies grow.
A panel with cards
Research

Trading Journey Flow

User Journey Mapping for Internal Tool Migration
Drew Cano
11 Jan 2022
•
5 min read
a panel with drawn cards
UX and Visual Design

Software Redesign

Focused on improving functionality and modernizing the interface.
Phoenix Baker
11 Jan 2022
•
5 min read
draw cards
UX and Visual Design

Linkedin Redesign

A UX-driven redesign aimed at creating a more intuitive and engaging professional networking experience.
Olivia Rhye
11 Jan 2022
•
5 min read
A flow drawned with purple bullets
Research and UX Design

Marketing Campaign Journey Mapping

Analyzing the As-Is flow and redefining it for a more efficient, intuitive To-Be process.
Natali Craig
11 Jan 2022
•
5 min read
drawn of stule guide elements, such as typography, colors and graphics
Visual Design

Design Standards & Style Guide

Creating clear visual guidelines to support scalable and consistent product design.
Orlando Diggs
11 Jan 2022
•
5 min read
image of contact cards with the brand RAMBLA
Visual Design

Brand Identity for Rambla

Crafting a distinctive visual identity that reflects the architect’s style, values, and vision.
Orlando Diggs
11 Jan 2022
•
5 min read

Email

anandacsouza92@gmail.com

Phone

+55 (41) 99571-2906

Linkedin

@ananda-peg-souza
AN illustration of Steve Jobs, short hair, glasses, and with the apple symbol behind him

I turn complexity into clarity — designing inclusive digital experiences that connect people and drive results.

AN illustration of Steve Jobs, short hair, glasses, and with the apple symbol behind him

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs.