Designing with purpose, solving with empathy.

I led the mapping of the Salesperson's journey, which is the main persona. I conducted quantitative and qualitative interviews and research to understand their behavior and needs.

As a member of the Design System team, I implemented an Atomic Design approach, structuring and composing essential elements to enhance the tool’s consistency and efficiency.

Member of the All for One committee - an initiative that guides apprentices with disabilities to start their first job.

Member of the Able Committee, a group dedicated to providing support and knowledge on disabilities and accessibility.

Facilitated collaborative workshops with multidisciplinary teams, focusing on: Prioritizing items for product development,
Mapping user data, Applying matrices and Design Thinking methodology to daily activities.

I developed style guides for two of the company's brands, ensuring design consistency across multiple platforms.

I conducted user research using heat maps and shadowing to analyze interactions. Based on these insights, I implemented improvements in the e-commerce platform, resulting in a 20% increase in product sales through the website.

I created a Design System for the main brand, improving design consistency and reducing user iteration time by 60%.

Designed onboarding flows and customer education experiences that helped users quickly understand the value of the product.
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Partnered with product, support, and engineering teams to uncover user pain points and co-create timely, impactful design solutions.
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Translated customer feedback into product improvements, using low- and high-fidelity prototypes to test and iterate effectively.

Built and maintained a user-focused knowledge base with illustrated guides and UX-friendly content, enabling faster support and greater customer autonomy.

Developed user documentation and onboarding materials that simplified complex workflows and improved new user activation.

Identified performance issues and proposed design-led system improvements that boosted usability and reliability across the platform.